Last day I found an interesting post titled “Top Ten Myths About Google Analytics” by Analytics Blog! You must read it if you are a Google Analytics user! 

Following are the ‘Myths‘ discussed in that post:

  1. “You get what you pay for.” Google Analytics is free, which means the system is down a lot.
  2. Google Analytics is basic and doesn’t have any “advanced” features or metrics
  3. Google Analytics only supports third-party cookies
  4. Google Analytics is not really accurate
  5. It’s not possible to export your data from Google Analytics
  6. With Google Analytics you can’t control your data
  7. There is no professional support for Google Analytics
  8. Google Analytics does not support A/B or multivariate testing and isn’t well-integrated with other tools
  9. You can’t segment data in Google Analytics
  10. You have to spend a lot of money to get “real” web analytics

Visit their blog HERE and read the full ‘story’! Enjoy!