Blogging for businesses and individuals alike has exploded over the past several years. Today, everyone with internet access has the ability to create and publish their own content with complete freedom on one of the many blogging networks available. Whether your main concern is expression or profit, there is a great deal of potential in blogging. However, if you want to blog productively, you’re going to need to educate yourself. There are a number of common blogging mistakes that can cost you money and defeat your purpose.

Give careful consideration to where you host your blog pages. If you want to have your own domain name and give your blog legitimacy, you’re going to have to buy domain rights and hosting options from one of the many companies on the market offering these services. It might seem prudent to opt for a discount hosting package, but be careful with this. Companies offer different prices for a reason. If you want optimal security and back-up capabilities, you’re going to have to pay. If you neglect these things, you might find your website vulnerable to hacks and data loss.

Web design is an industry that blew up when the internet became a common household utility, and it hasn’t slowed down over the years. It might be tempting to hire a designer to optimize your blog layout, but think twice before making this decision. What can a professional designer do that you can’t do on your own. Most of today’s popular blogging platforms offer an array of templates and themes that you can tweak on your own to get your blog looking just right. Try your hand at designing your blog pages before paying someone else to do the job.

How well do you know your audience? Getting acquainted with your readers is important in blogging, and there are tools available that can help you in this area. Start using Google Analytics for your blog and website to gather information on your visitors. You’ll have access to a range of statistics about your blog, including where your visitors are coming from, and which pages are more popular than others. This information can help you get a feel for what your readers enjoy about your blog, so that you can give them what they want.

Going over your Analytics stats, you may even find that you’re writing to the wrong audience. This is one of the biggest mistakes any blogger can make. If you’re blogging for business, remember that the target audience is not your boss. When writing for your own purposes, remember that the majority of readers out there don’t know you. Write for the reader, and no one else.

If you don’t promote your blog, all of your hard work is going to be ultimately pointless. Use social media networks to get your name out into the world and start generating traffic. Very few blogging mistakes are more costly than the failure to market actively. Social media is free and gives you the ability to instantly notify hundreds, or even thousands of people every time your blog is updated. Don’t miss out on this golden opportunity to grow your audience.