The success of any website depends on its utility, usability and visual appearance. To have an effective and attractive website, it is important to know the behavior of the user first as the success of the sites depends on them. They glance through the different pages of the site and then click on the links that attract them and are of a certain value to them. Often they do not go through the entire page, rather the parts that cater the information that they have looking for. For this reason, your content needs to be of high quality so that it can generate traffic.
Make it captivating
It is important for a website to be aesthetically pleasing, effective and equally engaging for the readers. There are few important points that you need to remember while designing a website for yourself or for your client. The purpose or aim of the website is important. Any effective website caters information that is of value to the readers. It is important for each of the pages to have a distinct purpose and fulfill the need in an effective way. Readers spend only few seconds on any website, so if you want to increase your client base, then the content of your website needs to be rich with information.
Organize the text well
You can also organize the information with the help of title, sub headline, bullets instead of having long sentences. The content needs to be error free, terse and simple so that reader can understand the same easily. They font used for the content is also important. Though a number of fonts of various sizes can be used in the content, sticking to a maximum of three fonts and three sizes can help you to make your design, aesthetically pleasing.
Color palette is important
An appropriate color palette used in these sites can enhance the experience of the users. With the use of complementary color, you can strike a harmony in a web page, on the other hand with the contrasting colors for background, reading the content will be easy. You can also use vibrant colors for the call-to-action buttons and navigation buttons. The whitespace in between the contents can also be helpful as it helps to strike a good balance between the contents. Image is another important feature of any website and it helps to improve the brand position of any business. If you are in dearth of any professional image, then you can also take help of the stock photographs.
Ensure easy navigation
For any successful website, it is important that the readers can navigate through the site with ease. It helps readers to take any action and also go to the different pages of your website. For successful navigation, it is important to have a hierarchy of contents by designing the buttons. You can also follow the click rule so that can click on the buttons that can help you to get the desired information. Grid layouts can also be of great help to create effective websites. You can fit these contents on the columns and boxes that make page look aesthetically pleasing.
Proper alignment of text
Studies have proved that the readers scan the screen of the computers in F pattern. According to this, readers view the images that appear on the top, left and right of the screen. Based on this you can organize the information in order of importance. Pages that take time to load are often avoided by the readers so you can optimize the size of the images with appropriate coding. Responsive web designing is another important aspect that you need to consider while designing the web pages so that the website can be viewed in different devices with the same effect.
Author Bio: Andrew Hanks works in web designing company. In the Top Web Design Companies | Ranking & Reviews he has stated the steps that can help you to have a successful website.