Since its foundation in 2006, Twitter has just got bigger and bigger and is now rivalling social media heavyweight Facebook in the popularity steaks. It is roughly estimated that there are over 270 million monthly active users just on Twitter – that’s a lot of people.
Nowadays, to keep up with the vast competition from other sites, it is vital for bloggers to have a social media presence. This is where more and more people are going as their daily source of news and reading material.
If you want to be taken seriously, then you need to have a Facebook page and a Twitter account. By all means, make your brand have a presence on as many social media platforms as possible, after all, you do want people to be able to discover you and become a regular reader. But for now, we’re going to focus on Facebook and Twitter.
Having an FB page and a Twitter account are very-much like the modern day equivalent to a mailing list or newsletter. It keeps all your audience in one-handy place and lets you connect with them directly. Within seconds, you can let them know about your latest post.
We have carefully thought of and come up with five tips which will help transform your blogs’ Twitter or Facebook account into your powerful, super weapon to drive extra traffic your way.
Not only can you use these accounts to remind your audience of your postings but you can also interact with them. You can find out what interests them by reading through their tweets. Do enough research and you may find a trend amongst your readers – inspiration for your next article! If they are interested in something, write about it and cater to their needs.
Now we have made accounts we need to make sure we are using them properly. Yes, it takes a bit more than just posting a link to your article.
TIP 1: Consider your post on your page/account to be a short advertisement for your article. Make it short, snappy and interesting – otherwise the reader will just get bored and scroll right past you. Maybe use an interesting, eye-catching quote from the post? Or reference something relevant to the article? Think outside the box of just linking back and writing the subject.
TIP 2: Use hashtags for Tweets and trending topics for Facebook. This will help people who don’t follow you, discover you. For example if you write about rabbits and use #rabbit – someone eventually will come across it resulting in the possibility of another reader.
TIP 3: Mention influential/known brands and users – that are relevant to your article or site. This could spark a discussion that will extend the reach of people who see the posts. You can also use this tip towards users who follow you. Personally thank them if they shared your article on their account or mention a particularly good comment they made on your site.
TIP 4: Be a little bit cheeky. Ask for your followers to Retweet or share your post. Sometimes it will pay off more than just hoping they will share it round. Ask politely and friendly and if they like the post, they may feel even more inclined to.
TIP 5: Get creative! Be inspired by video, music, images, memes. Use them to your advantage. By including content, you will make your article stand out that little bit more. Someone who might have otherwise scrolled past a text-only post may have their attention nabbed your way just for using that one video.
Practicing these tips in a non-intrusive and respectable manner could very much help you in becoming a blog-force to be reckoned with and make sure you have a healthy web presence. It is important to remember to not spam your followers with constant posts otherwise they will get bored and lose interest in you. Time these tips well, and you’ll be onto blogging gold.
Let’s get blogging!
About the Author: The author is a freelance writer at EssayJedi.com and specialises in law and other related topics. In her spare time, she likes to read books that inspire her both personally and professionally.