According to research, on average, you can potentially get 8 out of 10 people to read your blog title. Moreover, only 2 out of 10 people will go beyond your title and read your content. Why is that? Your blog title simply isn’t convincing enough. Sad to say, it’s not worth the click.
Isn’t it weird how your post’s visibility depends on the first few words of your headline? Well, all the more reason to improve them! If your readers like it, they’ll click! If they don’t find it interesting, they’ll just probably scroll down or close the entire page. If you’re eager to get more people to read beyond your blog title, learn how to craft one that will definitely draw people’s attention. There’s no need to fret. This guide provides information on how you can make your article friendly to search engines as well as internet users. Learn how to create a blog title that is interesting enough to catch people’s attention and get them to read your entire article.
The components of a clickable blog title
You can achieve that attention-grabbing headline by using the following types:
- Numbers and lists
- Use digits in your headline; don’t spell out the numbers. Starting your blog title with a number attracts attention. How? A couple of digits placed side by side with a bunch of words will stick out like sore thumbs. Our eyes are easily drawn to things that look out of place.
- People love lists. Lists of tips and tricks or step-by-step procedures are attractive to readers because they seem fluid and time efficient.
- Using random numbers can spark curiosity in your readers.
Here are examples of a number/list headline:
- 4 Secrets to E-book Publishing Success
- 12 Basic Steps to Optimize Your Website
- 38 Ways to Make a Perfect Chocolate Chip Cookie
Here are a couple of nouns you can use for your number/list headline:
- “How to”
- When people consult the Internet about things they have no knowledge of doing, they simply type in the words “how to” followed by the problem they want to solve. Use “how to” to start you blog title so your readers can easily find which article to read to get the information they need.
- Readers don’t necessarily have to be looking for a solution to a problem to be interested in your article. If you provide them with “How to” articles, readers will take pleasure in receiving practical information they can use.
- You not only attract readers with “How to” posts, search engines also favor these keywords.
Here are examples of How-to blog titles:
- How to Self Publish a Book
- How to Make Homemade Pumpkin Cheesecake
- How to Write Attention Grabbing Headlines
- Our eyes are easily drawn to punctuation marks.
- Questions draw attention and arouse interest.
- Pose a question that your readers might be asking themselves. Draw them in with your question and answer it in your article.
Here are examples of question type blog titles:
- What’s the Difference between Sales and Marketing?
- What is the Charlie Charlie Challenge?
- Think You Know Harry Potter? Quiz Yourself and Find Out
- Use the 5 Ws
- Who, What, When, Where, and Why
- Using the 5 Ws allows your readers to get the gist of your entire article. No fancy words needed.
Here are examples of a blog titles using the 5 Ws:
- Who to Follow On Instagram
- What to Do in Hong Kong
- When She Cheats on You: Advice to Help You Move On
- Where to Propose in NYC: Romantic Places and Proposal Ideas
- Why iPhone 6 Sucks: The Big Disappointment
Take note of the following tips and apply them to your blog title:
- Use power words
- Power words tend to affect the readers more. It evokes certain emotions in them.
- In a few words, you can get your readers excited, desperate, or delighted as long as you use the right adjectives to stir them up.
- Stronger adjectives or verbs are appealing to readers, so take advantage of them.
Here are examples of blog titles using strong adjectives and verbs:
- 14 Shocking Mistakes Hospitals Don’t Want You to Know About
- How to Battle Depression: Learn Powerful Ways to Motivate Yourself
- 46 Breathtaking Beaches of the Philippines
- How Reading Can Ignite Your Creativity
- Use keywords
- You can improve your site’s ranking in search engines by using the right keywords.
- Keywords make your site or article easier to find. Search engines and users can easily look for your article if it has those keywords embedded in it.
- If you were in your reader’s shoes, what words would you type in that search bar to find the information you need? Figure out the popular keyword searches.
- If you want, you can use tool such as Google AdWords: Keyword Planner. With this tool, you can search for keywords, see how your keywords might perform, and gather other information about your content and keyword’s performance. Or you can simply look up popular keywords for search engine optimization. For instance, WordStream, another keyword tool, provides you with a list of several categories and their popular keyword searches.
- Don’t go beyond 65 characters
- If you go beyond 65 characters, a few words in your blog title will be chopped off in the Google search results. When your post shows up in a Google search result page, readers won’t even be able to understand the gist of your article unless they click the link. We already know how difficult it is to get an audience to click the link and read beyond the title, how much more if your headline is obscure? If you want to show your entire headline, then don’t go beyond 65 characters.
I hope I was able to provide you with sufficient advice about what blog titles ought to be. Grasp the information you need, apply it, and perform well. Eventually, you will get the hang of it and succeed. Best of luck in your future endeavors!
Jill Bennett a marketing specialist of LitFire Publishing, a company based in Atlanta, Georgia. For the past six years, she’s been working with several self-publishing authors in terms of book marketing, publicity and distribution.