What is organic traffic? And why do you need it?

Your blog can generate two types of traffic. The traffic you generate from search engines is considered organic traffic. On the other hand, the traffic you receive from pay-per-clicks and paid advertisements is considered inorganic traffic.

Essentially, the difference between the two is that you pay for inorganic traffic. Paying for it means you get instant results. While organic traffic may spare your savings, it has an alternate form of payment. You need to spend time and energy on this. Increasing your readership is one of the toughest challenges about blogging. Although it is one tough nut to crack, it’s the most rewarding part about blogging – when you see that your efforts are paying off.

Are you ready to pour your heart and soul into developing strategies and executing them diligently? Your success will be determined by the effectiveness of your strategies. So, be smart about this!

Whether you’re an indie author hoping to market your book on your blog, or a blogger simply looking for a wider readership, these tips will pave the way for your potential audience.

These ideas will help you with your blogging endeavor:

1. Focus on your writing.
a. Post regularly.
Prove to your audience that you are there to provide them with what they need. Make sure you post as often as you can. If you don’t have the luxury to write daily, have at least one blog post per week. If you can do more, you should. Don’t allow your audience to forget about your blog’s existence. Make them want to come back for more.

b. Cater to their needs.
Blogging is not just a matter of consistency. Your audience has to find your content relevant. If they don’t find the information that you write about desirable, they won’t find a need to keep on following your blog. Try to diversify your posts. You can write about topics that they will find entertaining. If your audience is composed of avid readers, you might as well write about books that you have recently read and loved – write your reviews on traditionally published and self-published books!

You can also write about the latest trends, or the latest news. Everyone can relate to that! Also, don’t be afraid to voice out your opinion. However, avoid being too preachy about it. Aggressive opinions can drive your audience away, especially if they have a different view on the matter.

c. Make sure your information is up to date.
Know the latest trends and the changes to the services or companies that are relevant to your industry. Even the slightest changes to these systems are relevant. If you don’t look into them, this might render your posts useless. What will your readers do with outdated information? Also, if you keep on feeding them with wrong information, you might lose some readers, or worse, you might not increase your readership at all.

2. Grow your email list.
If you don’t have an email list, start one now! Why? You can advertise to readers who deliberately subscribe for updates. You don’t even have to spend a cent to advertise! How about that?

A crucial detail involving email lists is knowing what to send to your audience. What is worth their time? Moreover, what do you need them to do? Of course, the email list is supposed to benefit both you and your subscribers. Ask and give back in return.

Here are some ideas:
 Contest details. Advertise your contests; moreover, don’t forget to announce the prizes!
 Book promotions. Add a personal letter asking them to buy it. Also, give them perks. Give your loyal audience discounts or freebies. This certainly worked for self-published author, CJ Lyons.
 Ask for reviews!

3. Brainstorm for fun activities that will get you to interact with your readers.
Contests are a great idea to interact with your readers. If word of your contest spreads, you can snag other people’s attention, especially if you have amazing prizes for bait.

Other than contests, you may opt to use these ideas:

 Book readings. Of course, this requires you to actually meet your audience. It’s a great way to get your readers interested in you and in your writing. Meet-and-greet events never fail to be entertaining.
 Podcasts. Have podcasts with fellow authors! When readers get to hear you discuss your self-publishing endeavors – the mistakes you made, what you learned, and what you like and what you don’t, etc. – they will find the discussion compelling!
 Webinars. Have discussions with fellow authors or readers. Answer your readers’ questions, give them tips and recommendations, and don’t forget to thank them for being involved with your webinars.

4. Guest blog!
Try to build connections with other bloggers. Target those who are in the same niche as you. Most likely, their audience will be no different from yours. If your readers have the same inclinations, you won’t have to break a sweat to get them on your side. Of course, the goal isn’t to steal from other bloggers. The goal is to expand your reach. The more exposure you have, the greater the opportunity will be to entice more readers to your blog.

Don’t forget to return the favor to your fellow bloggers! If they guest post on your blog, do your best to promote their blog to your audience as well.

5. Follow J.K Rowling’s example.
No, you don’t really have to write books similar to Harry Potter. What’s great about JK Rowling is that she responds to her readers’ questions and opinions on Twitter. That, ladies and gents, is why she will always have a horde of fans! Everyone loves authors who respond to their audience’s questions or feedback. It’s one way of telling them that you value them.

If you know the basics, you won’t struggle. Do remember that you won’t increase your readership instantly; it will take some time. Along the way, you will learn new tricks. You will develop new ideas that cater specifically to your audience’s needs and wants. If you’ve learned something new, feel free to share it!


Email List Building Series (Part 4): Finally! Ideas and Tips on What to Send to Your Subscribers


Written By:
Jill Bennett a marketing specialist of LitFire Publishing, a company based in Atlanta, Georgia. For the past six years, she’s been working with several self-publishing authors in terms of book marketing, publicity and distribution.