I’m gonna come right off the bat and say: Pinterest is one of the best platforms to grow your email list.
According to Hootsuite, 250 million users use Pinterest every month.
And around 90% of them use Pinterest to make Purchase decisions.
And yes if you’re wondering that it’s just a platform for sharing food recipes or home DIY, then you’re drop-dead wrong.
You can literally target any niche and find a good enough audience on Pinterest.
Imagine growing an email list of hot leads on automatic.
Sounds music to your ears?
So, let’s dive into this post where I’m gonna discuss how you can grow your email list and business through Pinterest.
- Have Core Lead Magnet
First of all you need something to attract your audience.
Having a simple newsletter signup no longer works. It’s history and you need to change.
So, what’s your lead magnet is going to be?
A PDF, checklist. Mindmap, Free video course, and the list goes on.
You get the point, right?
So, whichever one of these you pick make sure that your subject or topic is highly specific and targeted.
- Create a Pinterest Board relevant to that Lead Magnet
Whatever your topic is, make sure that you’ve a similar Pinterest board on that topic with similar keywords.
Now, this is very important.
So, many times I’ve seen entrepreneurs and bloggers make this mistake.
For example –
If your lead magnet is on Blogging tips.
Then make sure that your Pinterest board is also something related to blogging advice for the pin to get hit.
Don’t go on posting that pin in a DIY home recipes types Pinterest board.
To learn more about the Pinterest secrets for bringing thousands if not millions of traffic to your blog, here’s an in-depth guide.
- Build a Relevant Landing Page
By the way, have you noticed the “relevant” word a lot?
That’s cause, “relevancy” is the name of the game on Pinterest.
Hopefully you’ve got that pinpointed in your head by now.
Now, according to my Pinterest experience I would suggest a landing page with over 1,000 texts.
Because Pinterest doesn’t like those small, direct, to-the-point landing pages.
What you should do is –
Add Headline, benefits, about, who it’s for, who it’s not for, testimonials and social proof.
The more legit and relevant your landing page looks, the more Pinterest promotes it and the more traffic you’re gonna get on your blog.
That’s what I do for my Pinterest email landing pages and would suggest after doing a lot of A/B testing on what works and what doesn’t.
- Produce Mouth–Watering Pins
Now, since we’ve discussed the core concepts.
Then let’s get to the obvious.
You’re going to have to make pins, crazy, amazing, high quality and relevant pins for best results.
And my best advice for you is that you make at least 3-4 lead magnets, with different landing pages and pins and test them all out.
There’ll be one or two landing pages which Pinterest will promote more than the other. Due to factors like relevancy, virality score, etc…
So, instead of putting all your fish in one basket, spread it to about 3 or 4. Then promote the heck out of whichever one wins after testing.
- Offer Content Upgrades
Chances are if you’re on Pinterest, you’re sending a lot of traffic to your blog posts as well. Then why let that traffic go to waste.
Offer relevant content upgrades on your articles as well.
Not only will it provide more value to your readers, but it will also skyrocket your email list.
Here’s a simple way you can do this –
A big shout out to Alex & Lauren over at Create&Go, cause I think they’re one of the best at it.
To amplify your results offer your bold & shiny freebie at multiple places on your website.
You want to make sure that you get as much opt-ins as possible.
You’re ready to Rock Pinterest
I hope you took a lot out of this article and are ready to start building your email list through Pinterest.
It changed my business and revenue overnight and hopefully does the same for you.
On a final note:
I would really like to stress again, that you focus on adding content upgrades to your blog posts.
It’s a game-changer if done right.
If you provide crazy amazing value to your people for FREE, then come up with a solution to their burning pain they will LOVE to buy from you.
Now I would like to hear from you.
Have you tried getting traffic on your blog from Pinterest yet?
Are you building email list from that traffic for continuous flow of visitors on your blog which is for life?
Either way let me know in the comments!
I read and reply to every comment.
About the Author Shakir Jamal
Shakir is a professional Internet Marketer and blogger who helps ambitious men and women build profitable blogs and replace their 9-5 rat race income with a laptop passive income.
You can contact Shakir on TheBlogIncubator