Here we go again. SEO guidelines or advice that sucks, is not true or is just poop on a page being published on a big popular website:

PC World: Understand Google’s Guidelines

This time it is PC World. The author is Jon Rognerud and “is a recognized authority on SEO and the author of Ultimate Guide to Search Engine Optimization, available from Entrepreneur Press.” No wonder no one can get a grip on what SEO’s do, LOL with this kind of junk being written.

He is also happens to be the SEO columnist for entrepreneur.com. More: “he has spent more than 20 years creating and managing web marketing projects, including positions at online giant Yahoo!/Overture. A search engine technology he created was licensed for use on Expedia.com/Microsoft.”

OK so where is the organic expertise here? Any way enough about that. Let get to the nuts and bolts of the article.

“1. The keywords and description attributes of the meta tag. The keywords and description attributes are read by other search engines. However, the boost you get from having them isn’t as much as if you follow the other techniques, such as proper link building. If you submit to Google only, you may not want to include the keywords attribute, but focus on a smart “upsell” or “positioning,” “branding” of your message in the description attribute. Other search engines use them, so you should go on and include them.”

Well no Google does crawl and even index your description tag. You can see it every day if you were to search on Google.

“To refresh your memory, the higher your page rank, the more websites that are linking to you. Keep an eye out for sites that have a page rank of 5 or higher (with the higher ranking being the better one). Visit each of these sites to see if they offer a link exchange. Remember, if they do they’ll advertise it in the same way you did yours, through a “Link to Us” web page or something similar. Look for the contact information if it’s listed. If it’s not listed, use the Whois utility found through domain name services or SEO Elite to find their e-mail address. Use the same methods of e-mail etiquette you learned about before and send them an e-mail asking if they’re interested in a link exchange. Remember to post their links on your site first before you send out the e-mail. And don’t forget that you can still purchase advertising on the resources given throughout this book.

Just make sure the site you choose has a page rank of over 5. If you advertise your site on a site with a page rank of 5, your site will get indexed in three days or less. If you advertise your site on a site with a page rank of 6, you can get your site indexed in less than 24 hours.”

Whaaaaa? So where do we start with this, lets break it down:

“To refresh your memory, the higher your page rank, the more websites that are linking to you.”

No not at all. I have seen plenty of websites have PR 5,6,7 with just 1-2 links.

“Visit each of these sites to see if they offer a link exchange. Remember, if they do they’ll advertise it in the same way you did yours, through a “Link to Us” web page or something similar. Look for the contact information if it’s listed. If it’s not listed, use the Whois utility found through domain name services or SEO Elite to find their e-mail address. Use the same methods of e-mail etiquette you learned about before and send them an e-mail asking if they’re interested in a link exchange. Remember to post their links on your site first before you send out the e-mail. And don’t forget that you can still purchase advertising on the resources given throughout this book.”

Are reciprocal links dead? Well I don’t think they can hurt you but they sure don’t work as well as they did 3 years ago.

and like a cheery on top of crap sundae we get this nugget of gold::

“Just make sure the site you choose has a page rank of over 5. If you advertise your site on a site with a page rank of 5, your site will get indexed in three days or less. If you advertise your site on a site with a page rank of 6, you can get your site indexed in less than 24 hours”

Now this one is just funny as hell. This guy can’t be serious right? We all know this is nothing but untrue shit.

Oh well I am actually starting to enjoy these crappy articles and seeing them published on big websites. I need to relax a little more and just realize this industry is FILLED with crappy SEO’s that get published all over the place.